Digital advertising will pass television in three years

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The growth of advertising investments on web pages, social networks and search engines will increase to pass the traditional television commercials

According to the experts, it is foreseen that the digital advertising will pass traditional in 2020. A clear example of the communication times are changing, especially since the global implementation of the internet and the unstoppable growth of search engines’ and social networks’ influence.

This trend is positive because every advertising consumption, whether digital or conventional, is good for the industry. The negative part comes when more than half of the investment for the coming years will focus on search engines, an area where Google practically owns the monopoly, an indispensable tool for anyone who wants to have visibility on the internet.

On the other hand are the social networks. Youtube as a business is a reality, and more and more users prefer watching video on demand instead of what a rigid television programming offers, that does not satisfy all ages public according to their likes. This is how the youtuber phenomenon has grown, helped by a huge advertising investment. A trend that is inevitably growing.

The rest of social networks like Facebook, Twitter or Instagram also offer the possibility of investing to obtain more visibility and, consequently, more followers and likes per publication. A clear example is that advertising is concentrating on smaller spaces where the effectiveness is consequently greater.

All of this does not mean that when 2020 arrives it will be the end of TV commercials, like the Christmas Lottery or the first spot of the new year, the most expensive one, but we will pay attention to how the advertising market is going to change because we, as potential users, will still have much to say in it.

The decline of compact cameras

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The constant advance of mobile phones relegates them to the background

cámara compacta

Telephony covers a huge activity within the technology industry. The months go by and the progresses take place without giving a second. In turn, in a few years we have gone from the tendency to use tiny or capped phones, to use huge devices whose screens facilitates their manageability and allows us to use a multitude of tools for everyday life. Among them, of course, it is the camera.

Social networks have significantly influenced on the improvement of mobile phone cameras. Without them, there was no need to take pictures of our daily lives and share them in our social profiles, so we did not need to have a camera in our pocket. That is why we used compact digital cameras. They were useful for family gatherings and trips, and the rest of the time they were kept in the drawer waiting for the next event.

With the consolidation of Facebook and, more recently, Instagram, and the need to share our experiences, mobile phones began to move towards this trend, providing us with ever larger devices, better resolution and more advanced cameras. Thus, with the passage of time, the trend has taken compact digital cameras to ostracism.

With the arrival of the 5G just around the corner, internet of things and the interconnectivity of all household electronics, it seems clear that telephony will continue evolving without brakes. With it, photographic objectives evolve too, soon to reach unsuspected quality levels. Meanwhile, our digital compact cameras will be buried under the dust in our drawers.

#LookLikeOne The new spot of One Produccions: “It is not the same to see… than knowing how to look”

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“#LookLikeOne” is the hashtag and title of the new OneProduccions video presentation. A “claim” that was chosen by vote among our followers on twitter from among 3 different that we proposed from the producer. “LookLikeOne” was a success of yours because it allows us to close the espot with the word ONE and because it reflects what we wanted to convey. Thanks to those who participated!

The motif of the video was based on the premise “It’s not the same”, directing the locution to our declaration of principles: “It is not the same to see … than knowing how to look”. As they say of beauty, in our profession success is also often “in the eyes of the beholder”.

While the text contrasts the importance of nuances (small / distant, acquaintance / friend, hear / hear), images play with everyday situations taken to another dimension.

In its essence, “LookLikeOne” wants to convey optimism and vitality, and for this the director Sergi Garnica uses different characters, singular, extreme and each in its own environment, even if it is both unexpected and recognizable

Sergi Garnica, realizador del spot One Produccions | Productora Audiovisual Barcelona

Sergi Garnica, realizador del spot One Produccions | Productora Audiovisual Barcelona

They are characters who look at us and who allow us to look at them. Men and women who teach us their virtues but also their fears. His fears for the passage of time (boxer or guitarist), distance (oriental) love (adolescents) or contradictions (dancer)

We have portrayed extreme but real characters in urban and authentic places. Taking advantage of its own light and the magic that awaken some habitual locations of our lives.

It is a choral piece that proclaims the love for life and all its forms of expression. Stories that serve as an excuse to show an aesthetic; Powerful, suggestive and seductive images that claim a way of doing and watching in the audiovisual medium.

Recorded in 2k, with a cast of 13 actors and extras, 12 locations and an original music composed by composer and sound designer Pau Marfà, “LookLikeOne” is the new presentation of OneProduccions for this new year.

Equipo One Produccions | Productora Audiovisual Barcelona

Equipo One Produccions | Productora Audiovisual Barcelona

Because it is not the same to see than knowing how to look… LookLikeOne!

Google and the right to be forgotten

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Virtual Reality of your own

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