TV series as tourist attraction


A lot of cities all around the world use TV series and movies shootings to be promoted worldwide.

game of thrones

There is no doubt that Game of Thrones is a phenomenon, but apart from its powerful narrative and its ability to gather millions of followers in front of the TV, it has more abilities like make the people travel around the planet to go to the most famous places of the Seven Kingdoms in real life.

HBO’s fiction has visited Spain in many times to reproduce its multiple cultures and kingdoms. Thus, cities like Caceres, Girona, Peñíscola or Sevilla has given shape to King’s Landing or Dorne, but the track that GoT has left does not end there. Thanks to this TV series and many others, some cities are experienced an increase of tourism and, consequently, economy.

Despite digital effects to build unimaginable and huge castles and fortress, these cities offer the opportunity to transport the spectator to a medieval time that was attractive before Game of Thrones but now it is much more because of the ability of teleport us to those places that where only available in books.

This is the power of fiction. A power that politicians must not let pass because, apart from promote culture, encouraging TV series and movies shootings they are empowering the brand Spain and the perception of our country abroad. This will bring financial benefits and a better rep in the long term.

#LookLikeOne The new spot of One Produccions: “It is not the same to see… than knowing how to look”

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“#LookLikeOne” is the hashtag and title of the new OneProduccions video presentation. A “claim” that was chosen by vote among our followers on twitter from among 3 different that we proposed from the producer. “LookLikeOne” was a success of yours because it allows us to close the espot with the word ONE and because it reflects what we wanted to convey. Thanks to those who participated!

The motif of the video was based on the premise “It’s not the same”, directing the locution to our declaration of principles: “It is not the same to see … than knowing how to look”. As they say of beauty, in our profession success is also often “in the eyes of the beholder”.

While the text contrasts the importance of nuances (small / distant, acquaintance / friend, hear / hear), images play with everyday situations taken to another dimension.

In its essence, “LookLikeOne” wants to convey optimism and vitality, and for this the director Sergi Garnica uses different characters, singular, extreme and each in its own environment, even if it is both unexpected and recognizable

Sergi Garnica, realizador del spot One Produccions | Productora Audiovisual Barcelona

Sergi Garnica, realizador del spot One Produccions | Productora Audiovisual Barcelona

They are characters who look at us and who allow us to look at them. Men and women who teach us their virtues but also their fears. His fears for the passage of time (boxer or guitarist), distance (oriental) love (adolescents) or contradictions (dancer)

We have portrayed extreme but real characters in urban and authentic places. Taking advantage of its own light and the magic that awaken some habitual locations of our lives.

It is a choral piece that proclaims the love for life and all its forms of expression. Stories that serve as an excuse to show an aesthetic; Powerful, suggestive and seductive images that claim a way of doing and watching in the audiovisual medium.

Recorded in 2k, with a cast of 13 actors and extras, 12 locations and an original music composed by composer and sound designer Pau Marfà, “LookLikeOne” is the new presentation of OneProduccions for this new year.

Equipo One Produccions | Productora Audiovisual Barcelona

Equipo One Produccions | Productora Audiovisual Barcelona

Because it is not the same to see than knowing how to look… LookLikeOne!

Virtual Reality gets into rollercoasters

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The thinnest lens ever created

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China against mobile use in theatres

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