13 June, 2017

Social networks and business communication – Is Facebook broken?

Homogeneous contents, shocking and sensationalist, invade social networks because of the algorithm of Facebook

Social networks and business communication | One Produccions
Social networks and business communication | One Produccions

The birth of Facebook in 2004 created a gap in communication environment. Mark Zuckerberg’s social network promised to build a global network in which people were interconnected. An almost utopian future, more transparent and linked… but with the past of the years we have discovered that all that glitters is not gold.

What was firstly announced as an opportunity to widen our frontiers has become just the opposite. We have shut ourselves in a bubble with our friends, relatives and homogeneous contents based on our clicks. This transform surfing the internet into a vicious, repetitive and a little enriching experience.

According to TechCrunch, it is all because of the algorithm. ¿Is it really that efficient? ¿Has Facebook improved the communication environment or has it simply shacked it up? Network is now full of attractive, shocking and gutter contents with the aim of obtaining millions of clicks. In this way the algorithm offers us the same contents that we see, creating a poor sphere. If we also take into account the critics about privacy and fake news… Facebook might not be what was promised the first time.

Fortunately, there are still a lot of good communication tools so as to create strong conversations with our relatives, friends, followers or clients. Facebook can even be a very useful platform to reach our aims with an honest and true communication if we use it responsibly. One Produccions offers the opportunity to manage the communication of your organization, company, business, website… and also generating a conversation between equals with them thank to social networks. It does not mind if they could be broken but the capacity of using them in a good way.

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