31 January, 2017

#LookLikeOne The new spot of One Produccions: “It is not the same to see… than knowing how to look”

“#LookLikeOne” is the hashtag and title of the new OneProduccions video presentation. A “claim” that was chosen by vote among our followers on twitter from among 3 different that we proposed from the producer. “LookLikeOne” was a success of yours because it allows us to close the espot with the word ONE and because it reflects what we wanted to convey. Thanks to those who participated!

The motif of the video was based on the premise “It’s not the same”, directing the locution to our declaration of principles: “It is not the same to see … than knowing how to look”. As they say of beauty, in our profession success is also often “in the eyes of the beholder”.

While the text contrasts the importance of nuances (small / distant, acquaintance / friend, hear / hear), images play with everyday situations taken to another dimension.

In its essence, “LookLikeOne” wants to convey optimism and vitality, and for this the director Sergi Garnica uses different characters, singular, extreme and each in its own environment, even if it is both unexpected and recognizable

Sergi Garnica, realizador del spot One Produccions | Productora Audiovisual Barcelona
Sergi Garnica, realizador del spot One Produccions | Productora Audiovisual Barcelona

They are characters who look at us and who allow us to look at them. Men and women who teach us their virtues but also their fears. His fears for the passage of time (boxer or guitarist), distance (oriental) love (adolescents) or contradictions (dancer)

We have portrayed extreme but real characters in urban and authentic places. Taking advantage of its own light and the magic that awaken some habitual locations of our lives.

It is a choral piece that proclaims the love for life and all its forms of expression. Stories that serve as an excuse to show an aesthetic; Powerful, suggestive and seductive images that claim a way of doing and watching in the audiovisual medium.

Recorded in 2k, with a cast of 13 actors and extras, 12 locations and an original music composed by composer and sound designer Pau Marfà, “LookLikeOne” is the new presentation of OneProduccions for this new year.

Equipo One Produccions | Productora Audiovisual Barcelona
Equipo One Produccions | Productora Audiovisual Barcelona

Because it is not the same to see than knowing how to look… LookLikeOne!

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