22 June, 2017

Digital Diogenes syndrome

How many of us shoot photographs all over the place when not required and we accumulate them without sense?

Sindrome Diogenes digital

Xataka website published recently an article about this issue. About if we all accumulate garbage in our mobile phones. It is also about if we have an appropriate behaviour with them. We share this publication and realize our own reflexion about this issue.

According to medicine, Diogenes syndrome is a disorder characterized by compulsive hoarding of garbage at home as well as social withdrawal and extreme self-neglected, with a serious mental and physical health problem as a result. It refers to Diogenes from Sinope, greek philosopher who adopted and promulgated to the extreme the independence between material necessities and privation ideals.

With the arrival of the digital age, this syndrome has increased greatly and figuratively in such a way that all mobile phone users have become possible patients of a digital Diogenes syndrome. We do not disregard our hygiene neither accumulate kilos of physical garbage. We do not isolate from society… or maybe yes?

How many of us have tens and tens of photographs shot without thinking and accumulate them with the time in our mobile phone? How many of us have stopped enjoying a live event and isolated ourselves for catching it in the memory of our device? Besides, with applications like Whatsapp our digital album has become an infinite container of files, most of them are not valuable sentimentally neither artistically. Instead of filter them we use to wide it buying new and better memory cards.

It is not appropriate asking for a back to the past. To those times in which we waited hungrily the developing of our film roll of our analog camera to see the result of our shooting. Actual technology provides us with the opportunity to have very powerful cameras in our pockets, able to obtain an excellent result, more than enough in the most of cases to remember a special moment.

The solution to avoid moments like we live in concerts, football matches, religious processions and even school performances is moderation. We must know the difference from when to take our phone is worth it to when is much more rewarding to leave it in our fluffy pockets and enjoy the moment in live. In the end, in such a great events there are professionals working for let us relive those moments when we want. That is the job of producers like One Produccions.

Finally, being a good mobile phone user not only will led us be more respectful with ourselves and the others but will also help us to improve in many different aspects.

20 June, 2017

The main legal cannabis industry event in Europe will be hold in Barcelona again

One Produccions will produce, illuminate and record Forum The Arcview Europa 2018.

Forum The Arcview Group Europa | One Produccions
Forum The Arcview Group Europa | One Produccions

Forum The Arcview Group Europa, the main legal cannabis industry event in the continent, will be hold in Barcelona in June, 2018. This year, in March, it gathered enterpreneurs and companies, who presented their future projects to qualified investors, both european and northamerican, in a meeting with more than 100 assitants.

After our production, illumination and recording, One Produccions, will provide the meeting with its services again thank to its amazing human resources and technical means: cranes, focuses, cameras or control panels so that they make Forum Europa a complete success again, both assistance and international influence.

This service offers the opportunity to celebrate great conventions and congresses, of any kind. Thus, your event will have everything necessary so as to speakers and assitants can be able to enjoy themselves and feel comfortable, with everything close at hand.

Arcview Group’s objective is becoming the platform in which cannabis companies think about so as to decide their fussions or capital increasings. For national and internationals investors, they hope to be the referent where to search investment oportunities in the legal cannabis industry in Europe.

Here you can watch the making of The Arcview BCN 17:

15 June, 2017

Short films so as to create a brand image

Estrella Damm presents La vida nuestra, its third consecutive year short film for summer campaign. A good spirit, positivity, beer and Mediterranean sea cocktail made by a top-class team, like 2015 and 2016.

Peter Dinklage
Peter Dinklage

La vida nuestra is the last short film of Estrella Damm, a brand that has opted for fiction to widen its brand image instead of other different or short formats like spots. In this way they different from their competitors thanks to a very professional product, with a clear message and target.

The brand turns again to well-known faces so as to go as far as possible. None other than Peter Dinklage, Tyrion Lannister in Game of thrones, stars the short film together with Álvaro Cervantes, Carlos V in Carlos, rey emperador, one of the most famous young actors in our country nowadays. Raúl Arévalo co-writes and directs the film, who won the best movie award in the last edition of Goya awards with Tarde para la ira.

After the good results of the last short films, Las pequeñas cosas (2016) and Vale (2015), they repeat the combination of a foreign actor plus a Spanish one under the order of another successful Spanish director. Last year Jean Reno and Laia Costa were directed by Alberto Rodríguez, author of La isla mínima, whereas in 2015 Alejandro Amenábar was the filmmaker while Dakota Johnson, protagonist of Fifty shades of Grey, and Quim Gutiérrez, were the principal roles.

Short films are a different way of get a good position and making the message go far in a new, fresh and entertaining way; much deeper. A more difficult process, less cheap that has allowed Estrella Damm to become something more than the good spirit beer, among ukeleles and straw hats. A risky but effective idea able to break with every frontier.

13 June, 2017

Social networks and business communication – Is Facebook broken?

Homogeneous contents, shocking and sensationalist, invade social networks because of the algorithm of Facebook

Social networks and business communication | One Produccions
Social networks and business communication | One Produccions

The birth of Facebook in 2004 created a gap in communication environment. Mark Zuckerberg’s social network promised to build a global network in which people were interconnected. An almost utopian future, more transparent and linked… but with the past of the years we have discovered that all that glitters is not gold.

What was firstly announced as an opportunity to widen our frontiers has become just the opposite. We have shut ourselves in a bubble with our friends, relatives and homogeneous contents based on our clicks. This transform surfing the internet into a vicious, repetitive and a little enriching experience.

According to TechCrunch, it is all because of the algorithm. ¿Is it really that efficient? ¿Has Facebook improved the communication environment or has it simply shacked it up? Network is now full of attractive, shocking and gutter contents with the aim of obtaining millions of clicks. In this way the algorithm offers us the same contents that we see, creating a poor sphere. If we also take into account the critics about privacy and fake news… Facebook might not be what was promised the first time.

Fortunately, there are still a lot of good communication tools so as to create strong conversations with our relatives, friends, followers or clients. Facebook can even be a very useful platform to reach our aims with an honest and true communication if we use it responsibly. One Produccions offers the opportunity to manage the communication of your organization, company, business, website… and also generating a conversation between equals with them thank to social networks. It does not mind if they could be broken but the capacity of using them in a good way.

8 June, 2017

Corporative video, the best tool to relaunch your business

This content engages the client in a dynamic, attractive and effective way and enters the company or business in the first pages of search engines.

One Produccions | Vídeo corporativo
One Produccions | Vídeo corporativo

Do you believe that your business or company has got stuck? Do not you know what to do to get more visibility in a market full of competitors? In these cases corporative video can be the solution. Nowadays there are a lot of companies that offer very similar services, and standing out is a harsh work. This is why doing something different is essential. Break with the rules. Be dynamic and show your work efficiently.

Corporative video has a lot of perks for your business. It is a tool able to emphasize the capacity and the most positive values that makes the difference comparing with other companies. There is no doubt that it is the most shocking communication tool that an enterprise or institution can have because it combines the power of music and word with photographs and video.

The amount of followers of your website will increase thanks to corporative video, which will give you more clients in the medium-long term. Besides, having this tool it is possible to get a good position in search engines, what enables you to reach the first page of Google easily. It is thought that the probability of this to happen is 50 times to 1 comparing the corporative video with just a text with a picture.

Apart from these benefits, there are other ones: a professional video will catch the spectator’s attention, who will consider it very attractive. In this way the message will leave a deeper mark on them, engaging the client in a modern and dynamic way comparing to other methods.

So, do not hesitate and count on One Produccions to make a professional corporative video, whatever is the business, and increase your potential so as to stand out from the rest. In time you will notice the result.

Audiovisual and Interactive Production

Audiovisual and interactive production.