15 June, 2017

Short films so as to create a brand image

Estrella Damm presents La vida nuestra, its third consecutive year short film for summer campaign. A good spirit, positivity, beer and Mediterranean sea cocktail made by a top-class team, like 2015 and 2016.

Peter Dinklage
Peter Dinklage

La vida nuestra is the last short film of Estrella Damm, a brand that has opted for fiction to widen its brand image instead of other different or short formats like spots. In this way they different from their competitors thanks to a very professional product, with a clear message and target.

The brand turns again to well-known faces so as to go as far as possible. None other than Peter Dinklage, Tyrion Lannister in Game of thrones, stars the short film together with Álvaro Cervantes, Carlos V in Carlos, rey emperador, one of the most famous young actors in our country nowadays. Raúl Arévalo co-writes and directs the film, who won the best movie award in the last edition of Goya awards with Tarde para la ira.

After the good results of the last short films, Las pequeñas cosas (2016) and Vale (2015), they repeat the combination of a foreign actor plus a Spanish one under the order of another successful Spanish director. Last year Jean Reno and Laia Costa were directed by Alberto Rodríguez, author of La isla mínima, whereas in 2015 Alejandro Amenábar was the filmmaker while Dakota Johnson, protagonist of Fifty shades of Grey, and Quim Gutiérrez, were the principal roles.

Short films are a different way of get a good position and making the message go far in a new, fresh and entertaining way; much deeper. A more difficult process, less cheap that has allowed Estrella Damm to become something more than the good spirit beer, among ukeleles and straw hats. A risky but effective idea able to break with every frontier.

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